![]() Generate more engagement by leveraging your LinkedIn Banner Call to action: ensure your target viewers know what action to take after visiting your company’s LinkedIn profile.Your beliefs: You can add your perspectives around the business area you serve to make your target audience feel your core values.Motto: You can state your mission statement. How you can help: An impactful advertising strategy is to craft a statement about how your business helps your target customers accomplish their goals.Now the question is, what should you write in your LinkedIn Cover Photo?Ĭustomize your company’s LinkedIn Banner by adding some or all of the following to it: Whether or not we end up doing business, you will come away from the call with insights about social media and personal branding that will be useful to you.Don’t make your LinkedIn Banner design cluttered by adding too much text unnecessarily. Let’s talk about what you want to accomplish and we’ll provide some free advice. Cindy also highlights a recent award she’s won. Your summary section is like a cover letter for your profile – it’s the perfect place to use a more conversational style of writing. She also promotes her interesting volunteer work, using LinkedIn to share another facet of her professional and personal experience.Ĭo-Founder Rhythm Systems | KPI & Dashboard Software for Mid-Market Companies | Strategy, Planning, Team ExecutionĬindy uses a conversational style that gives you a taste of her personality and sense of humor. Information Technology for Bay Area Manufacturing Businesses| CEO & Founder, Just Do I.T.Įlaine does a great job at telling the story behind her corporate vision in her summary. He also includes recent examples of sales presentations – both PowerPoint and video – so you can get a feel for his work. John’s headline is excellent – it’s crystal clear how John can help clients. ![]() ![]() Don’t forget – if you want to be contacted, make it easy.ĬEO at ASHER | Revenue Growth Expert | CEO Advisor | Sales Trainer of 50,000 Sales Professionals | Keynote Speaker Fred includes his contact phone number in his summary to encourage potential clients to pick up the phone right then and there. Dan’s summary is written like a magazine article bio, highlighting his career successes, awards and a list of notable clients.Įxecutive Director, Institute for Excellence in Salesįred’s summary is a great balance of information – professional with a hint of personality. Inspiring face-to-face experiences through cutting edge hospitality software!Īlthough we recommend writing summaries in the first person, some people prefer third person. He looks like he relaxes in the same hammocks he sells. His more casual profile photo – sans suit – makes sense, since he’s the CEO of a company called “Source Outdoor.” His cover photo of featured catalog furniture enhances the feel of his personal brand – outdoorsy, hands-on. Gerald’s profile is a great example of how a picture tells a thousand words. Use it to attract the people you’re looking for – whether that’s clients, partners or employees.Ĭhief Executive Officer (CEO) at Source Outdoor Remember, a profile doesn’t have to be an online resume. I happen to know Michael’s company is currently hiring – because he says so right in his summary. She also includes personal information in her summary and keeps it updated – currently, she’s promoting her new book.Ĭhief Executive Officer (CEO) at Fusion PPT She posts regularly and features strong client recommendations. ![]() Liz’s profile probably looks familiar – she’s a LinkedIn Influencer with more than a million followers. He also takes advantage of the projects section of the profile – providing more in-depth information on recent work.įounder and CEO, Human Workplace Author, “Reinvention Roadmap” He also blogs regularly on topics of interest to prospective clients.Ĭyber Security Scientist | Keynote Speaker | Author | Expert Witness | Chief Innovator at Secure Anchor ConsultingĮric’s profile does a great job of showcasing his expertise. He promotes his company through a keyword-rich summary and attached media. Here are CEO profiles that showcase best practices for LinkedIn profiles.Ĭhris has a great photo. Your LinkedIn profile is your online 24/7 presence – as CEO, you have a greater need than ever before for a strong profile that stands out among the crowd. Have you seen what other CEOs are doing on LinkedIn? Viewing other CEO profiles is a great way to get ideas for your own LinkedIn presence. (This post has been updated see Excellent CEO LinkedIn Profiles)
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